How long do you give a video…

by

before you more on?

 stopwatch

Also as part of the discussion at Loop was the challenge and commitment that video requires of its audience, to watch each work through its full duration would take days, by which time you either can't remember anything you've seen, or your eyes are so tired and craving daylight you couldn't care less. So its important to be selective for your sanity's sake – but with a durational medium some things just do take time. Marc Spiegler who was mentoring the discussion told us he has been speaking to Christian Jankowski about this and together they had decided that you should give a video 3mins before you move on.

Then there's the idea of a screening programme, where video's could be screened in a predetermined order at a predetermined time in more 'appropriate' setting (by appropriate I mean dark space, comfortable seating, quality projection and sound) – more like cinema or theatre, when you enter the experience with some sort of commitment to staying and watch items from the beginning to the end.

But one thing your audience needs is information, when you walk into a installation space one thing you need to know is the duration of the film, to give you a context of whether those 3mins you are going to watch are at the beginning, middle or end of the movie.

This is where my RFID project could be a solution…

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One Response to “How long do you give a video…”

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